Our Story

What is Saturday Morning Pancakes?

It ain’t nothin’ but a tee thang baby! We are 90s fans who make hilariously awesome hip hop-inspired apparel. We believe that humor, combined with super soft and cozy apparel, can make style more epic and life more fun! Our mission is to spread smiles and silliness to everyone we meet. 😊


How it all started:

I, Jamie, am a girl with many passions: Dr. Dre, dancing, silliness, smiling, Leslie Knope, nachos, the list goes on and on.

I spent my young adult life working with at-risk and underprivileged youth. These children taught me that laughter is healing, and humor builds resilience. They made me realize I needed to spread smiles to everyone I meet. I don’t want anyone coming into contact with me without leaving happier 🙂

Once I got pregnant with my first baby, I switched paths so that I could be a stay-at-home mom and a working woman. 💪 I decided to take my love of hip hop and combine it with my “dad pun” style of humor, and Saturday Morning Pancakes was born!!

These past seven years have been a whirlwind of design, music, diapers, Blippi on repeat, marketing analytics, accounting, and cleaning out sippy cups (sooo many sippy cups!!!). We have grown this company from a one woman garage operation to a team of employees, an awesome fulfillment center, and a crew of customers all over the globe. 

I owe a huge thank you to our community for joining us on this awesome journey, and I hope you’ll continue to be a part of our smile story. 😊

The story behind the name:

SMP was started by me, Jamie,  a mom who loves 90s Hip Hop. Every Saturday morning, from the time they were babies, I made pancakes for my kids. And while they were fixated on Saturday morning cartoons, I was dancing in the kitchen to all my favorites: Dre, Snoop, Eminem, Biggie, etc. I titled this playlist: Saturday Morning Pancakes 

When it came time to name my new shop, I wanted a name that made me smile every time I said it. And this Saturday Morning Pancakes playlist brings me so much joy - it’s a combination of the nostalgic, carefree days of my teens mixed with the pure and simple joy of motherhood. The name was perfect 😊


Who we serve: 

We serve the customers who love to laugh. Moms, wives, sisters, daughters who have the confidence to not take themselves too seriously, who make those around them smile with their sense of humor, and bring light into everyone around them. You glow girl!


Why our products are the absolute best:

Yeah yeah the vibes are great and all, but our products honestly sell themselves. We source only the softest fabrics. No boxy, scratchy tees allowed! We use tri blend fabrics which include a touch of rayon that makes these tees & sweatshirts unbelievably soft & stretchy, allowing them to drape and fall beautifully.

We know being a woman, you are movers! There’s no time for tight, stiff fabric. You have babies to snuggle, soccer to play, meetings to lead, a team to manage. You need soft, you need comfort, you need tees that move with you all day & all year. 

We believe in our products so much that we offer free returns and exchanges! Take it home, try it on and if you don’t fall in love, send it back free of charge.

Thanks so much for supporting the Saturday Morning Pancakes vision, and keep spreading smiles! :)